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Well Woman
Taking Care of Yourself in a Busy World The Yinova Center is a natural home for women who are juggling complicated lives, trying to support not just their own health but also the health of their loved ones. This describes not just our patients, but also our practitioners! We have struggled with our weight, dealt […]
Moxibustion
Chinese Medicine Moxa is a dried plant (Artimisia argyi) used to warm and stimulate acupuncture points, a process called moxibustion. This therapy has been in use for over 2000 years and is a commonly used adjunctive technique during acupuncture sessions.  It improves the circulation of qi and blood and conditions associated with “cold” or “yang […]
Noah Rubinstein, DACM, LAc
Noah is the Chief Clinic Director of Yinova, & has deep expertise in men's & women's reproductive health. Noah is a licensed & board-certified acupuncturist & herbalist with a Doctorate in Traditional Oriental Medicine from Pacific College of Health & Science.
Acupuncture For Obstetrics
Receiving support through acupuncture is a safe and gentle way to optimize your health during your pregnancy. From preventing some types of miscarriage to relieving pain, nausea, constipation, and preparing you for labor and delivery, our skilled practitioners will safely help you through any stage of your pregnancy. MORNING SICKNESS Acupuncture has long been used […]
Press
The Yinova Center is featured regularly in magazines, newspapers, and on TV and radio. We’ve appeared on Dr. Oz, CNN, the Early Show, The Talk, Good Morning America, NBC news, ABC News, the Real Housewives of New York, Million Dollar Listing and in New York Magazine, the New York Times which listed Jill and Noah among the best acupuncurists […]
Charities
We believe in giving back and we do so in a number of ways. We run special events throughout the year and have targeted fundraisers aimed at helping specific charities where we donate a percentage of our profits for a set period of time. Our patients often help us pick which charities to support. Some charities […]
Yinova Practitioner, Thea McCallion, LAc, MS
Thea McCallion, DACM, LAc
Thea McCallion comes to Yinova with 18 years of professional experience as a Doctor of acupuncture and Chinese medicine, licensed acupuncturist, nationally board-certified clinical herbalist, and educator. She credits her formative years studying and working in Japan and China as the beginning of her journey to becoming a practitioner of East Asian Medicine. In 2002, […]
Our Commitment to Anti-Racism
This is more than a moment; this is a movement. We stand firm and vehemently believe that Black lives matter. As a team, we have spent this past year, following the murder of George Floyd, listening and educating ourselves further on systemic racism and how to move in a deliberately anti-racist direction with an end-goal […]
Well+Good: THE TWO-SECOND TRICK TO FIGURING OUT A KOREAN SKIN-CARE ROUTINE
Well+Good that mentions Yinova’s ear seeds at the Sulwhasoo ginseng-filled happy hour. Following an image of Noah, the editor notes, “One of the coolest activations of the evening was the acupressure ear seeds station from Yinova, which are tiny beads you insert in your ear that target a pressure point to promote balance throughout your body.”
Studies on the Efficacy of Acupuncture
Fertility IVF Good clinical research has demonstrated the effectiveness of acupuncture used in conjunction with IVF demonstrating around a 50% increase in success rate with acupuncture vs. without. Acupuncture works to increase success rates of these interventions by increasing blood flow to the ovaries during the stimulation phase of IVF and by improving the effectiveness of […]
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We are available for in-clinic & virtual appointments seven days a week, with appointment times available all day. We have locations in Manhattan & Brooklyn & also offer concierge visits. See All Locations.

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