Strike up a conversation about acupuncture or alternative medicine and all roads inevitably lead to Jill Blakeway or NoahRubinstein – or both. The wife-and-husband team, working out of the YinOvaCenter,  just south of New York’s bustling Union Square, perfectly epitomizes acupuncture’s shift from fringe medicine to legitimate treatment option. Town and Country, January 2011

The YinOva Center is a complementary medical center in New York City that combines the best of both Eastern and Western medicine to treat a variety of chronic complaints from allergies to anxiety, infertility to insomnia, pain to pimples, digestion to depression — and much more. We are particularly well known for using Chinese medicine to enhance fertility.

At YinOva you’ll find acupuncture, Chinese medicine, Chinese herbs, massage, nutritional advice, and support groups, all  in a spa-like setting that is a tranquil retreat from the hustle and bustle of downtown Manhattan.

 The Center was founded in 1999 and is run by husband-and-wife team Jill Blakeway and Noah Rubinstein. The New York Times named Jill and Noah as two of New York’s best acupuncturists and the work of the whole YinOva team has been featured widely on TV and radio and in newspapers and magazines.

The YinOva Center is a natural home for people who are juggling complicated lives, trying to support not just their own health but also the health of their loved ones. This describes not just our patients, but also our practitioners! We have struggled with our weight, dealt with chronic illnesses and worried about our parenting — and our aging parents. That is, we understand your health journey because we are navigating our own. We are proud to say that at the YinOva Center we are never dogmatic or self-righteous about what we teach — we can’t be, because we know only too well that we have our own weaknesses. We are practicing Chinese medicine the way you have to use it: in real life. 

“Best Acupuncture In New York City!  I met Jill when I first moved to New York. She had been described to me as the goddess of fertility and I was trying for a baby so was keen to give it a go. I started having acupuncture with her, but very quickly found that I was also confiding in her, using her as a resource to navigate the complications of finding a good doctor, how to get the most from my healthcare coverage and a million other stress-inducing complications. She is the most warm, compassionate, understanding and informed therapist. She really does offer alternative “therapy”. I leave my sessions with Jill calmer, happier and re-energized. I would recommend the Yinova Center to anyone, but most especially to any woman struggling with fertility or trying to conceive. Every time I visit the center I feel nurtured and re-centered and you will too.” Venetia, NYC