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  • About Jill

    YinOva founder Jill Blakeway is a licensed and board certified acupuncturist, clinical herbalist, and both a highly skilled and an empathic and intuitive practitioner. She is also an author and speaker. She specializes in the care of women and children, and in particular in using Chinese medicine to enhance fertility and fertility treatments. Her work helping women achieve a healthy pregnancy inspired the New York Times to call her one of the city’s top acupuncturists and a “fertility goddess.”  

    Jill’s gift is for taking a 3500-year-old system of medicine and making its deep wisdom speak to twenty first century New Yorkers. Patients come for help with PMS, migraines, menopause, low libido, digestive issues, back pain and pretty much anything else you can think of. And parents come for safe, natural solutions for their children for a wide variety of childhood ailments, from colic, constipation, repeated ear infections, asthma and allergies to bed wetting.  

    Jill is the author of Making Babies and Sex Again. She makes regular appearances on TV and radio and in magazines. Jill is a former Professor of Asian Medicine at Mercy College, and she founded the Acupuncture Service at Lutheran Hospital in Brooklyn.  

    Jill divides her time between New York City and upstate New York, where she lives with her husband Noah, daughter Emma and their dog Louie. And a pretty impressive vegetable garden.

    Follow Jill on Facebook and Twitter

  • Making Babies

    Fertility medicine today is all about aggressive surgical, chemical, and technological intervention, but Jill (and co-author Sami David, M.D., a reproductive endocrinologist) offer a better way in Making Babies, drawing on the best of both Eastern and Western medicine. By identifying your “fertility type,” inspired by the classical patterns of Chinese Medicine, you can focus in on the strategies most helpful in your particular situation, and avoid the things that may be causing you problems.

    Those strategies include: choosing fertility-promoting foods; properly predicting the best time to conceive (hint: the answer is not 14 days after your last period began); accurately pinpointing the cause of your fertility problems; making specific and sometimes surprising lifestyle choices, like exercising less; taking cough medicine; decreasing doses of fertility drugs; and getting acupuncture along with IVF.

    The book concludes with an easy three-month program designed to get your body in optimal shape to conceive. Think of it as “fertility book camp,” only without the scary drill sergeant. Some people will need additional support from a health care professional, whether conventional or complementary or both, but will greatly increase their odds of success by following the Making Babies plan. For many women, however, these simple steps will be all they need to conceive. 

  • Sex Again

    Despite what you see on movies and TV, Americans have less sex than people in any other country. One in three women, of all ages, reports a lack of interest in sex, and more than 40 million Americans in relationships are having no sex at all. But rather than feeling complacent about it, most couples would like to have that interest back. The desire for desire is a feeling few women forget—or abandon.

    Combining Eastern wisdom and techniques with a Western medical perspective, Jill Blakeway—called a “fertility goddess” by The New York Times for her bestseller, Making Babies—shows women how to revive their libidos and rekindle their sex lives. Assessments and quizzes help the reader place herself and her partner on the scale of yin and yang. Jill then shows how to keep these opposites—passive/active, accepting/initiating, cool/hot—in correct balance. Specific meditations and breathing techniques help unblock qi (pronounced chee), the essential energy that flows through the body. There are chapters on specific elements of love-making: massage, kissing, positions, orgasms—having them, holding them, making them last. And finally, “Sex in Six,” a six-week program of reclaiming an active, satisfying, and possibly better-than-ever-before sex life.

    The book is full of case studies, fun “Do It Now” suggestions, and “He Said” boxes written by the author’s husband and medical partner, Noah Rubinstein. It addresses common sexual dysfunctions, healthy hormones, and herbal remedies. Sex Again provides a path to balance and emotional wisdom—individually and as a couple.


  • Jill on TV

    Jill has appeared on Good Morning America, the Early Show, ABC News, NBC News, CNN and the Real Housewives of New York, to name but a few! She was the first acupuncturist to give a TED Talk at TED Global in 2012. She also contributes to our own online channel, YinOva TV

    You can watch Jill on YinOva TV and check out videos of her TV appearances on our press page.
  • Jill in the Press

    “Strike up a conversation about acupuncture or alternative medicine and all roads inevitably lead to Jill Blakeway or Noah Rubinstein—or both.” Town & Country 2011

    Jill is frequently interviewed on the radio and quoted in newspapers and magazines and was described as one of the best acupuncturists in New York by the New York Times in 2005.  Her work as been featured in W Magazine, Town and Country, Whole Living, Natural Health, Self, Redbook, Cosmopolitan, New York Magazine, Martha Stewart Living, Cookie, More Magazine, Psychology Today and Prevention. 

    “Some women who come off the Pill in their thirties are surprised that it takes a few cycles to get their periods back, or that they may have very long cycles, or cycles without ovulation,” says Jill Blakeway, founder of acupuncture center Yinova near Union Square and a co-author of the cult book Making Babies. “The Pill didn’t create these problems: In most cases, the problems were there all the time, but because they were on the Pill, these women were never motivated to deal with them. And now they have a time issue.” – New York Magazine 2012

    You can read articles about Jill on our press page.


    “Jill is a fertility goddess,” says Marisa Schwartz, a 39-year-old Brooklyn-based teacher who conceived two sons under Blakeway’s care after trying unsuccessfully for five years.”The New York Times 2005
  • Jill's Upcoming Events

    In the lead-up to Jill’s forthcoming book Sex Again, Jill is planning many events. Please visit us again for locations and dates.

    Jill appeared on Katie’s Take with Katie Couric in January 2013
    Jill appeared on Good Morning America in January 2013 
    Jill was interviewed on radio stations across the US in the week beginning February 4th, 2013
    Jill appeared on The Talk in February 2013
    Jill appeared on Dr Oz in February 2013
    Jill and Noah were on Dr Radio in February 2013

    Jill will be speaking at an Acupuncture for Fertility Event: “Ancient Wisdom Meets Modern Medicine”
    Discussion Presented by RMA of New York & The YinOva Center

    Thursday, March 28, 2013 
    6:30pm – 7:30pm

    Where: RMA of New York Manhattan Office
    635 Madison Avenue (bet. 59th and 60th Streets)
    10th Floor 
    New York, NY 10022
    (212) 756-5777
    Light refreshments will be served

    Admission is FREE. However, space is limited so please RSVP via email to vandretta@rmany.com.

    Join RMA of New York and the Yinova Center for an educational evening where we will discuss an overview of acupuncture and the health benefits associated with this ancient treatment. Our experts Dr. Tanmoy Mukherjee and Jill Blakeway will provide an exciting and informative session on how patients receiving infertility treatment can reduce stress and improve their sense of well-being by utilizing the art of eastern medicine.


  • Book Jill to Speak


    For Press information and to book Jill as a speaker, Please contact Jonathan Welch in our Communications department on 212 533 2255 or by email at jwelch@yinovacenter.com