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Welcome to the YinOva Center.

From allergies to anxiety, infertility to insomnia, pain to pediatrics, digestion to depression…
The YinOva Center uses traditional wisdom to treat modern families for everything that ails them.

In 2005 the New York Times called husband and wife team, Jill Blakeway and Noah Rubinstein, New York’s best acupuncturists and for over a decade they have been proud to provide New Yorkers with skilled and compassionate healthcare. At the YinOva center, Jill and Noah lead a caring and experienced team of licensed and board certified acupuncturists/herbalists and licensed massage therapists who treat a wide variety of issues.
Learn more about the story behind the YinOva Center
in this in depth profile from Town&Country Magazine
Click here to read what patients say about the YinOva Center on citysearch
“Making Babies is a marriage made in heaven. The best of western medicine combined with the
yin-yang approach of the east. The end result? Restored fertility and vibrant health. Lovely.”

— Christiane Northrup, M.D., author of Women’s Bodies, Women’s Wisdom

Known for her expertise in enhancing fertility, Jill is a former Professor of Traditional Asian Medicine, an author and a speaker who makes regular media appearances to talk about complementary medicine and wellness.  She is the coauthor of the best selling fertility book Making Babies: A Proven 3-Month Program for Maximum Fertility and is currently writing a book about libido. Her specialty is the treatment of women for a wide variety of issues including infertility, PMS, hot flashes, anxiety, insomnia, menstrual problems, PCOS, digestive problems, eating disorders and fibroids. She also treats children and New York Moms appreciate her gentle, natural treatments for childhood ailments.

Noah is a former teacher of Chinese Medicine and New York City paramedic who runs a general family practice where he treats a broad range of conditions from digestive issues to respiratory disorders. He has a long association with the Broadway community and is known for his ability to treat performers and athletes for musculoskeletal problems and pain. Kind and empathetic, Noah excels at supporting patients who are suffering from anxiety and depression. Noah has post graduate training in male reproductive and sexual health and brings these skills to the YinOva Center.

YinOva Team

Let us introduce the YinOva team of acupuncturists, herbalists, and massage therapists in our New York acupuncture office. We are proud to have such well-qualified, conscientious and caring practitioners on our team. Everyone at the YinOva NY Center is here to take care of you.


The Yinova Center in New York City. Jill Blakeway, author of the book ‘Making Babies’, and renowned acupuncturist in New York, heads a caring and experienced team specializing in family medicine including acupuncture infertility.

We use acupuncture, Chinese herbal medicine, nutrition, and massage for disorders including pain, digestive problems and allergies. We treat women for health concerns ranging from PMS to menopause and we have a particular specialty when it comes to treating infertility. Our acupuncture infertility New York center provides support to patients from throughout New York City as well as farther afield. We also treat children for a wide range of childhood ailments.

All our New York acupuncture practitioners are licensed by the NY State Board. If you are looking for an experienced acupuncture New York center with a reputation for excellence, we are happy to welcome you. Jill Blakeway has been a licensed NYC acupuncturist since 1998.

Testimonials Best Acupuncture In New York City!  I met Jill when I first moved to New York. She had been described to me as the godess of fertility and I was trying for a baby so was keen to give it a go. I started having acupuncture with her, but very quickly found that I was also confiding in her, using her as a resource to navigate the complications of finding a good doctor, how to get the most from my healthcare coverage and a million other stress-inducing complications. She is the most warm, compassionate, understanding and informed therapist. She really does offer alternative “therapy”. I leave my sessions with Jill calmer, happier and re-energized. I would recommend the Yinova Center to anyone, but most especially to any woman struggling with fertility or trying to conceive. Every time I visit the center I feel nurtured and re-centered and you will too.

By Venetia01 in New York, NY

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